Personal Brand

Decision MakingDiversificationCopperStart-UpWealth ManagementTransitionInvestingLeadershipAthlete Founder ModeCommoditiesPersonal BrandFounder ModePrivate EquityVenture CapitalReal EstateEntrepreneurshipGoldBusiness StrategyStocksEconomyMonetary PolicyCryptoRisk
Wealth ManagementWealth Management
+8+8
Sports Giants Embrace Bitcoin as Athletes Turn Web3 Entrepreneurs

Sports Giants Embrace Bitcoin as Athletes Turn Web3 Entrepreneurs

Paris Saint-Germain becomes first major club to hold Bitcoin treasury while new platform prepares athletes for digital economy leadership

Irg Torben Bührer
Irg Torben Bührer
TransitionTransition
+4+4
Christoph Kramer: Beyond the Pitch – A Life of Reflection and Reinvention

Christoph Kramer: Beyond the Pitch – A Life of Reflection and Reinvention

“I just can't get it out of my head, this need to measure myself against something, to be part of a table”

Irg Torben Bührer
Irg Torben Bührer
TransitionTransition
+4+4
Ferrari’s Economic Mastery and the Hamilton Factor: The Perfect Synergy of Scarcity and Stardom

Ferrari’s Economic Mastery and the Hamilton Factor: The Perfect Synergy of Scarcity and Stardom

The arrival of seven-time Formula 1 world champion Lewis Hamilton at Ferrari promises to elevate the brand to new heights

Irg Torben Bührer
Irg Torben Bührer
DiversificationDiversification
+4+4
The Trump Memecoin Frenzy: A Cautionary Tale for Athlete Investors

The Trump Memecoin Frenzy: A Cautionary Tale for Athlete Investors

The recent Trump token launch shows just how uneven the playing field can be.

Irg Torben Bührer
Irg Torben Bührer
Start-UpStart-Up
+6+6
Tiger Woods: The Making of a Visionary Entrepreneur

Tiger Woods: The Making of a Visionary Entrepreneur

Tiger and Tomorrow's Golf League—pioneering a bold new era for golf

Irg Torben Bührer
Irg Torben Bührer
InvestingInvesting
+4+4
INEOS’ First Year at Manchester United: Progress or Pain?

INEOS’ First Year at Manchester United: Progress or Pain?

Cost-cutting, controversy, and ambitions for revival

Irg Torben Bührer
Irg Torben Bührer
TransitionTransition
+5+5
Athletes as Agents of Change: Shaping the Future and Their Legacy Beyond the Game

Athletes as Agents of Change: Shaping the Future and Their Legacy Beyond the Game

Rewriting the playbook for sport and society

Irg Torben Bührer
Irg Torben Bührer
InvestingInvesting
+5+5
Michael Jordan: Athlete’s Mentality Drives Business Success

Michael Jordan: Athlete’s Mentality Drives Business Success

How MJ is taking over a new sport—on the track and in the courtroom.

Irg Torben Bührer
Irg Torben Bührer
TransitionTransition
+4+4
"Too Many People Want to Be Social-Media Influencers"

"Too Many People Want to Be Social-Media Influencers"

Breaking through the noise: Why athletes play a different game

Irg Torben Bührer
Irg Torben Bührer
TransitionTransition
+4+4
Marcel Hirscher: The Relentless Pursuit of Excellence, On and Off the Slopes

Marcel Hirscher: The Relentless Pursuit of Excellence, On and Off the Slopes

How Marcel’s businesses leverage his expertise, reputation, and passion for skiing and outdoor activities

Irg Torben Bührer
Irg Torben Bührer
Wealth ManagementWealth Management
+5+5
Building Wealth Is About Understanding and Managing Critical Risks

Building Wealth Is About Understanding and Managing Critical Risks

Rethinking risk tolerance for elite athletes: investment risk versus career and social risk

Irg Torben Bührer
Irg Torben Bührer
Athlete Founder ModeAthlete Founder Mode
+4+4
Building a Billion-Dollar Business: Insights from Siete Foods’ Journey

Building a Billion-Dollar Business: Insights from Siete Foods’ Journey

The lessons from Siete Foods' family business reinforce the idea that the skills honed in sports—grit, resilience, and teamwork—are just as valuable in business.

Irg Torben Bührer
Irg Torben Bührer